Nice one; I will zoom in to the logistics; and more a brick and mortar example but this example is about keeping your product intact from production to delivery; An ice-cream maker has a unique recipe. The outlets are limited but they want to ensure you have the same experience wherever you go. This specific company packaged the ice-cream with dry ice and opened an outlet near by the coach terminal. Anybody off to their summer cottage did a last minute purchase; travelled with the ice-cream overnight; surprised the people waiting at the cottage and shared the delicious ice-cream. This ice-cream is eaten with a fork and knife by the way. Preserving the state is essential. I think that really is why book delivery has been the breeding ground of e-commerce. Considerably small impact of the logistics. An afternoon tea...Let's find something to pitch at Fortnum and Maison; Otherwise they may not exist in a few years.
Love the idea of eating ice-cream with a knife and fork :)
I agree with your comment about books being the breeding ground of e-commerce. It's a brave commitment to ship fragile and perishable items through the national post service and to guarantee the end-user experience
Nice one; I will zoom in to the logistics; and more a brick and mortar example but this example is about keeping your product intact from production to delivery; An ice-cream maker has a unique recipe. The outlets are limited but they want to ensure you have the same experience wherever you go. This specific company packaged the ice-cream with dry ice and opened an outlet near by the coach terminal. Anybody off to their summer cottage did a last minute purchase; travelled with the ice-cream overnight; surprised the people waiting at the cottage and shared the delicious ice-cream. This ice-cream is eaten with a fork and knife by the way. Preserving the state is essential. I think that really is why book delivery has been the breeding ground of e-commerce. Considerably small impact of the logistics. An afternoon tea...Let's find something to pitch at Fortnum and Maison; Otherwise they may not exist in a few years.
Love the idea of eating ice-cream with a knife and fork :)
I agree with your comment about books being the breeding ground of e-commerce. It's a brave commitment to ship fragile and perishable items through the national post service and to guarantee the end-user experience
How did you choose the ladies for this first test?